WhatsApp Business API is a messaging platform specifically designed for businesses to communicate with their customers. It offers a range of features that can help businesses automate and streamline their customer communication.

Some of the key features of WhatsApp Business API include:

Automated Messages: Businesses can use the API to send automated messages to customers, such as greeting messages, appointment reminders, and shipping updates.

Quick Replies: Businesses can set up quick replies to frequently asked questions, so they can quickly respond to customer inquiries without typing out a full response each time.

Labels and Catalogues: Businesses can use labels to organize their chats and create catalogues of their products, which customers can browse and purchase directly through WhatsApp.

Cost

The cost of using WhatsApp Business API depends on the country and the type of message being sent. There are generally two types of messages: template messages and non-template messages. Template messages, which are pre-approved by WhatsApp, are cheaper to send than non-template messages.

In general, businesses can expect to pay a per-message fee for using WhatsApp Business API. The exact cost will depend on the volume of messages being sent and the type of message being sent (template or non-template).

Advantage of WhatsApp Business API

Wide reach: WhatsApp is used by billions of people around the world, so businesses can use the WhatsApp Business API to communicate with a large audience.

Convenient for customers: Many people already use WhatsApp for personal communication, so it’s convenient for them to also use it for business communication.

Automation: The API allows businesses to automate certain types of communication, such as appointment reminders or shipping updates, which can save time and effort.

Customization: Businesses can customize their communication with customers through the use of labels and quick replies.