SMS marketing is a form of mobile marketing that allows businesses to send promotional or transactional messages to customers via short message service (SMS). SMS marketing can be an effective way to reach customers because it allows businesses to send personalized, time-sensitive, and actionable messages directly to their customers’ phones.
Some features of SMS marketing include:
Personalization: SMS marketing allows businesses to send personalized messages to customers, which can increase the effectiveness of the marketing campaign.
Timely delivery: SMS messages are typically delivered almost instantly, which makes them a great tool for sending time-sensitive messages to customers.
High open rate: SMS messages have a high open rate because they are usually delivered directly to a customer’s phone and are generally more difficult to ignore than emails.
Short and concise: SMS messages are limited to 160 characters, which means they must be short and to the point. This can make them more effective at capturing a customer’s attention.