SMS marketing is a form of mobile marketing that allows businesses to send promotional or transactional messages to customers via short message service (SMS). SMS marketing can be an effective way to reach customers because it allows businesses to send personalized, time-sensitive, and actionable messages directly to their customers’ phones.

Features

Some features of SMS marketing include:

Personalization: SMS marketing allows businesses to send personalized messages to customers, which can increase the effectiveness of the marketing campaign.

Timely delivery: SMS messages are typically delivered almost instantly, which makes them a great tool for sending time-sensitive messages to customers.

High open rate: SMS messages have a high open rate because they are usually delivered directly to a customer’s phone and are generally more difficult to ignore than emails.

Short and concise: SMS messages are limited to 160 characters, which means they must be short and to the point. This can make them more effective at capturing a customer’s attention.

Cost

A unique feature of Basecamp is that the app doesn’t charge for an increase in the number of users or projects. So unlike some of its peers, Basecamp charges a flat-fixed fee of $99 a month for a team, no matter the size.

Why It’s Good for SEO Pros

Managing a client’s SEO consists of many different timelines and action items. Keeping track of client emails, meetings , and central documents is a full-time job.

By offering one of the best all-encompassing software solutions, Basecamp helps busy SEO pros stay on top of their entire business by more efficiently checking in with their team and deadlines in one easy to use the app.Casie Gillette, senior director of digital marketing at KoMarketing, uses Basecamp mainly for communicating to clients.

“Basecamp is our primary means of communication with clients,” Gillette said. “For any deliverable, it allows an easy way to track the conversation and adjust docs accordingly.”